How Blue Leaf Coffee Catering Created Buzz and Drove Traffic for Tom’s Bookstore

Lodi, CA is home to a legacy bookstore in the downtown area. The community has long visited the store for its love of books and cats. The new owners of Tom’s Bookstore have a vision that extends beyond themselves. The three sisters purchased the bookstore out of their love for books and their community.

As they continued to undergo the challenging process of revitalizing the store, they needed a way to drive traffic and excite both regulars and newcomers. That’s where Blue Leaf Coffee Catering came in.

We curated a custom-branded menu that the owners loved and created marketing buzz to help build excitement and anticipation. With careful planning and intention, we set up our mobile coffee catering cart outside their doors. Their custom Tom’s-branded menu was placed in a beautiful frame, and the smell of coffee filled the air as we began grinding beans and pulling espresso shots. Lines began to grow as customers at Tom’s Bookstore ordered their lattes and browsed the shelves.

Customers smiled, thinking Tom’s was adding a coffee shop to its offerings. The owners loved it, and neighboring stores also benefited from the buzz and hype. The owners later thanked us for helping them achieve their biggest sales day yet.

Although we know the owners were the real reason for the day’s success, we were proud to help create a memorable moment for their new and returning customers.

If you are activating a retail brand or taking over an established brand and want to make your grand opening an unforgettable experience, Blue Leaf Coffee is here to help. With custom menus and branding options, we make the day all about you. Request your quote today.